Community Marketing, Inc. (CMI), the San Francisco-based gay and lesbian research, marketing and communications firm, is currently conducting a massive consumer research project – the LGBT Consumer Index™.

A comparable study in May 2007 gathered a total of 26,205 complete responses, including more than 10,000 responses from U.S. lesbians and over 12,000 from U.S. gay men, the largest study of its kind ever!

CMI’s LGBT Consumer Index™ focuses on people that read LGBT publications, visit LGBT-oriented websites, and attend LGBT events. Jerry McHugh, Senior Research Director at Community Marketing, and the survey's architect said, "What’s important about the LGBT Consumer Index is that it offers insights into the people that read LGBT media or attend LGBT events and fundraisers. Unlike the Census, which excludes single gay men and single lesbians, this study offers companies insights from a broad based group, including singles. With such a large data pool, we're able to analyze differences based on age, income, geographical distribution, etc., that no other gay/lesbian study can accomplish.”

Thomas Roth, CMI’s president went on to say, “Tremendous strides toward full equality have been achieved over the past decade. Gay and lesbian research studies, like this one, have opened doors (and minds) in major corporations and organizations, leading to the establishment equal hiring practices and domestic partner benefits. These reports also influence marketing investment. Beyond advertising, corporations support the LGBT communities with sponsorships of community events and funding local charities. Participation in this annual study helps us demonstrate the LGBT community's growing power, and influences positive changes.”

The LGBT Consumer Index™ reports will be available for distribution in January 2009. For more information or to order the reports please visit http://www.communitymarketinginc.com/mkt_int_gld.htm

CMI Launches Consumer Index Survey